AARTI KAPUR SINGH

 

 

Reliance Big Pictures which released ‘3 Idiot’s in 2126 screens worldwide

including 366 screens overseas-the widest release for any Indian  film so

far - has reported unprecedented box-office response from all over. The film

has set new records in ticket sales in towns and cities across the world. In

just 4 days the film has grossed over an astounding Rs 100 crores worldwide.

The film continues to draw record crowds and is setting new benchmarks for

Bollywood films.

 

Inspired from Chetan Bhagat's novel, "Five Point Someone" the film

chronicles the tale of three friends together in an engineering college.

What seems to have touched the right chord in people's heart is the witty

writing and terrific acting and the incisive look which the film takes at

the education system in India. Shot on location the film has caught the

audience's imagination like never before. From a small town like Wardha to a

city like Chandigarh, from Mumbai to Delhi and from New York to Sydney

theatres have reported record-breaking collections. The film which has also

been critically acclaimed has already begun attracting repeat audiences.

Said a college student coming out of a suburban multiplex in Ahmedabad that

she was coming back again tomorrow with her family to watch the film.

Commenting on the huge success of the film Producer Vinod Chopra said,"

Response has been overwhelming from all over the world. Aamir, Raju and I

knew from the responses earlier on that people liked the film but this is

something else... We have got reports from places like Australia that they

have reduced 'Avatar' shows and increased ours," said Chopra in a statement.

 

'3 Idiots' is the highest grossing Hindi film ever in Australia on its

opening weekend. Similarly in the US, I have been given to understand that

'3 Idiots' would be highest ever for a Hindi film," he added. Film

Information, an Indian trade journal that tracks box office performance

commented "Bollywood should be dancing, singing, rejoicing, shedding tears

of joy.. 3 Idiots has come like a tornado to smash box-office records and

create new ones which may not be broken easily, at least in the immediate

future."